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This week my summer puppies course kicked off and the usual issues were raised, such as tackling play biting and jumping up.  Something I like my clients to think about is how the undesirable behaviour is being reinforced?

Obviously as behaviour consultants it is our job to identify these things but it can really help clients’ understanding when we discuss what reinforces behaviour. That is because what gets rewarded is likely to get repeated – even the bad stuff. 

By working out where is the reinforcement you can then address how to remove it and focus on reinforcing other desirable behaviours instead. 

However, that may be easier said than done where the reinforcement is internally and externally driven.  Click onto the link to read more…

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