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Why pet owners should focus on using positive reinforcement methods

Positive reinforcement is a widely accepted and effective method for addressing behaviour problems in pets. What is positive reinforcement? Positive reinforcement is a technique used in behaviourism, a theory of psychology, to increase the likelihood of a behaviour being repeated…

Don’t be a Jim – NRMs in training

Just as the sound of fingernails running down a blackboard sends tingles down my spine and raises the hair on…
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10 behaviours all good puppies should know

It only takes a matter of seconds to search sites like Amazon to see the plethora of books and DVDs…

Baby proofing your dog

“Congratulations, you’re having a baby” said the doctor, confirming the results that the little pregnancy stick had revealed just a…
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Top Tips to Successful Puppy Training

If you are getting a new puppy or know someone who is, here are our top tips to successful puppy…
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Pulling on the lead

Dogs may pull on the lead for a variety of reasons, not only do they want to explore their environment…

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Awards

  • BBWA 2021 silver award
  • CorporateLiveWire Global Awards winner 2021/22 award
  • Lux Pet Product and Services 2021 award
  • CorporateLiveWire Oxfordshire Prestige Award - Dog Trainer of the Year 2020-22 two-times winner
  • BBWA 2015 finalist award
  • Scoot Headline Award winner 2015

Memberships

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  • Victoria Stillwell Academy Faculty Advisor badge
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