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Applying the 80:20 rule to tackle unwanted pet behaviour

The Pareto Principle, commonly known as the 80:20 rule, suggests that in many scenarios, 80% of effects arise from 20% of causes. When applying this principle to managing pet behaviour, arguably, a significant portion of undesirable behaviours could be mitigated…

Valentine’s Day Heart-Shaped Dog Treats

Celebrate love with your four-legged friend this Valentine’s Day by baking some homemade, heart-shaped dog treats. We’ve made some recommendations…

The ‘Silent Farter’: Insights into dog interactions for owners

As a dog owner, have you ever been baffled by your dog’s sudden outburst of reactive behaviour during a peaceful…

Mirror neurons tuned to aggression

A recent study has revealed a fascinating aspect of animal behaviour, particularly focusing on aggression and its perception among animals.…

Hormone Replacement Therapy and the risk to our pets

As a Hormone Replacement Therapy (HRT) user, I am particularly interested in this subject matter; however, something I had not…

Three principles all dog owners can apply

Dog training isn’t just about getting a behaviour and attaching a cue to it; instead, I like to consider it…

Cats have nearly 300 facial expressions

Researchers Lauren Scott and Brittany Florkiewicz embarked on a mission to understand the facial signals of domestic cats, particularly during…

Why do dogs wink?

Dogs have a  flexible behavioural repertoire and among the many gestures they exhibit, the act of winking is one that…

Do Dogs and Cats Dream?

If you’re a pet owner, you’ve probably found yourself watching your furry friend as they sleep, wondering what’s going on…

Autumn alert – keeping pets safe from seasonal hazards

Autumn is one of my favourite times of the year – the leaves are turning shades of orange and golden…

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Awards

  • BBWA 2021 silver award
  • CorporateLiveWire Global Awards winner 2021/22 award
  • Lux Pet Product and Services 2021 award
  • CorporateLiveWire Oxfordshire Prestige Award - Dog Trainer of the Year 2020-22 two-times winner
  • BBWA 2015 finalist award
  • Scoot Headline Award winner 2015

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